Report: NHL ending Reverse Retro jersey program
One of the best parts of the NHL’s jersey agreement with Adidas over the last five years was the creation of Reverse Retro jerseys.
Remixing or flipping popular vintage jerseys, the NHL and Adidas did two official releases of the program during the 2020–21 and 2022-23 seasons before rocking Reverse Retro jerseys at the 2023 All-Star Game. The idea seemed to have legs for years to come as teams could generate more revenue while experimenting with old designs or creating brand new ones, making their branding more versatile.
But those 2023 ASG sweaters appear to be the final RR jersey release as ESPN’s Greg Wyshynski is reporting the program is being vaulted after the league signed a 10-year agreement with Fanatics.
By Ian Oland 6 months ago