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We can’t unsee this image of Sidney Crosby passing the Stanley Cup to Alex Ovechkin

You’ve likely seen it by now if you’ve watched this year’s Stanley Cup Final.

The NHL created a commercial showing a star player of one championship team giving the Stanley Cup to a star of a different championship team. Entitled “Handoff,” the ad appears to try and honor the history of the game while adding more aura around the Stanley Cup – the oldest championship trophy in sports.

On paper, it’s a great idea. Unassailable even. But in execution, it just feels wrong. Well, at least to me, as a Capitals fan.

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By Ian Oland 3 months ago

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Alex Ovechkin dresses up as Sherlock Holmes, Alexander The Great, and a Three Musketeer in new PSB Bank commercials

Alex Ovechkin’s penchant for making memorable and ridiculous commercials continues in a new batch of ads he recently filmed for Russia’s PSB Bank.

Ovechkin, like one of his favorite rappers, Eminem, plays dress-up and dons costumes to promote his hometown bank from Moscow.

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By Ian Oland 11 months ago

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Alex Ovechkin and Nicklas Backstrom star in life-insurance commercial for MassMutual: ‘We are duo’

Nicklas Backstrom brilliantly plays the role of a mooch in a fantastic new commercial by MassMutual featuring Alex Ovechkin and Nastya Ovechkina.

The ad is set at the Ovechkins’ house in Northern Virginia. Nastya, who has just gone through a stack of mail, notices that Backstrom is on his life insurance policy. Thinking this is a mistake, she comes to her hubby with some important questions.

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By Ian Oland 12 months ago

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ESPN releases first commercial celebrating the return of the NHL to its network

ESPN is known for its fun and ridiculous sports commercials — Late Nite Filings, anyone? — but the network decided to take a different tack in its first campaign promoting the return of the NHL this season. The ad is entitled All for Hockey and it’s super serious.

“‘All for Hockey’ embraces the intersection of hockey and humanity, telling the story of the game of hockey from the perspective of a wide variety of fans,” the sports leader said in a press release. “ESPN worked with agency Fallon and director Michael Lawrence to capture that sentiment, focusing on creating real intimacy in each scene.”

Take a look for yourself.

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By Ian Oland 1 year ago

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A first look at TJ Oshie and David Pastrnak’s animated bubble hockey commercial for Dunkin’ Donuts

TJ Oshie and David Pastrnak posted a photo of themselves on Twitter earlier this week as bubble hockey arcade figurines and teased that they were going to “take it to the bubble” after back-to-back real-life hockey games.

Now, we know what they were teasing. Oshie and Pastrnak are part of the “Inside the Bubble with Dunkin’” campaign, which includes the two star hockey players starring in an incredible animated commercial.

The first spot, “Empty Net”, will debut on Sunday during NBC’s NHL broadcast of the Philadelphia Flyers-Washington Capitals game. It’s Dunkin’ Donuts’ first-ever stop-motion work.

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By Ian Oland 2 years ago

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‘Looks like I broke your lamp’: Alex Ovechkin stars in new CCM commercial promoting SuperTacks AS3 Pro sticks

Alex Ovechkin is back in a new commercial. This time The Great 8 reps CCM’s new SuperTacks AS3 Pro sticks.

The commercial was shot at MedStar Capitals Iceplex.

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By Ian Oland 2 years ago

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NHL releases powerful ad of players and fans applauding for nurses

The NHL posted an ad to thank health care workers on National Nurses Day, Wednesday. Nurses are on the front lines of the world’s war against the coronavirus, which has hit the NHL’s home base of New York City especially hard.

The NHL’s video is simple, yet very powerful.

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By Ian Oland 2 years ago

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Alex Ovechkin makes terrifying pizza delivery in backseat of car in latest Papa John’s commercial

Alex Ovechkin is back with a new commercial for Papa John’s. And it’s another classic.

According to Papa John’s commercials in the past, Ovi’s childhood dream was to be the best pizza delivery boy in the world, but, in his own words, “I was not good.”

He’d “forget the pizza” or throw pizza boxes onto the porch like a morning newspaper. In other instances, he’d place the pizza boxes on the roof of his car and drive away, leaving them sullied in the road.

Now, Ovi has a new ingenious way to deliver your precious pizza pies.

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By Ian Oland 3 years ago

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Alex Ovechkin haunts goalie in his dreams in new CCM commercial

Just in time for Spooky Season, hockey equipment company CCM has released a new commercial for their Super Tacks AS2 Pro stick.

And who better to showcase its “scary powerful” capabilities than Capitals captain Alex Ovechkin, who has a scary powerful one-timer.

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By Donya Abramo 3 years ago

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Alex Ovechkin is very impressed by CCM’s silly putty-esque technology in new commercial

Hockey equipment company CCM released a new commercial on Tuesday. It features Washington Capitals captain Alex Ovechkin.

The 28-second clip promotes CCM’s all-new Super Tacks AS1 protective line featuring D3O Lab protective foam. Ovechkin could not get over how Nickelodeon Gak-like the protective foam is.

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By Ian Oland 3 years ago

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