Alex Ovechkin, Braden Holtby, and Barry Trotz will be representing the Washington Capitals at the 2018 NHL All-Star Game this weekend and NBC is now in full promotion mode.
Because the league’s annual celebration is being held in Tampa this year, the league is using a #HockeyHitsTheBeach theme to promote the three-on-three tournament.
Ovechkin and Holtby figured heavily in the promotion.
In what appears to be one of the official All-Star commercials, Ovechkin’s likeness was designed into a TAMPA postcard. Several Ovechkin highlights were also used during the 30-second clip.
See you in this weekend in Tampa! ☀️#HockeyHitsTheBeach #NHLAllStar pic.twitter.com/JlD7iDlgan
— NHL on NBC (@NHLonNBCSports) January 24, 2018
There’s also an individual promotion featuring Ovechkin goofily pointing his stick at the camera.
Get ready for a Gr8 #NHLAllStar weekend! 😎🌴 pic.twitter.com/TUBF8Z0gf8
— NHL on NBC (@NHLonNBCSports) January 24, 2018
Holtby was used in a similar treatment.
Holtbeast in the Southeast 😎 pic.twitter.com/wbG8g437Wz
— NBC Sports Capitals (@NBCSCapitals) January 25, 2018
The league has also been posting campy photoshops on Twitter. Holtby is featured as a lifeguard – just like he was in his latest Geico clip.
#HockeyHitsTheBeach this weekend on NBC! ☀️🌴🌊#NHLAllStar pic.twitter.com/DXYUUnGin1
— NHL on NBC (@NHLonNBCSports) January 24, 2018
And then there’s also this.
Almost time to soak up the s̶u̶n̶ All-Star game.#HockeyHitsTheBeach pic.twitter.com/h8sUuTfcsb
— NBC Sports Capitals (@NBCSCapitals) January 25, 2018
Leaguewide, there were several other clever promos.
Hello, old friend. #HockeyHitsTheBeach at #NHLAllStar. 🏖 pic.twitter.com/7i9U5K5zKQ
— New Jersey Devils (@NJDevils) January 24, 2018
Hunter is headed to #NHLAllStar in Tampa! 😎 #HockeyHitsTheBeach pic.twitter.com/ip4M7JhKyJ
— Edmonton Oilers (@EdmontonOilers) January 24, 2018
Sea you in Tampa. #HockeyHitsTheBeach pic.twitter.com/7YyPBtTx3m
— Nashville Predators (@PredsNHL) January 24, 2018
🎶 UNDER THE SEA 🎶 #HockeyHitsTheBeach pic.twitter.com/Twhsk7Siwx
— NHL on NBC (@NHLonNBCSports) January 24, 2018
PACK YA SPF, PEOPLE#HockeyHitsTheBeach pic.twitter.com/9lJZW4ZpNZ
— NHL on NBC (@NHLonNBCSports) January 24, 2018
Surf’s Up this weekend as #HockeyHitsTheBeach in Tampa for #NHLAllStar! pic.twitter.com/TZ1WgVgdpN
— Winnipeg Jets (@NHLJets) January 24, 2018
ride with me through the journey of more success 🔑#HockeyHitsTheBeach pic.twitter.com/cieYEk3nMT
— NHL on NBC (@NHLonNBCSports) January 24, 2018
#HockeyHitsTheBeach this weekend. @HLundqvist30 and the NHL's best are headed to #NHLAllStar in Tampa. pic.twitter.com/0euKRfJW79
— NHL (@NHL) January 24, 2018
The @TBLightning's @86Kucherov and Colorado @Avalanche's Nate @Mackinnon9 lead the NHL in points. Time for a break. #HockeyHitsTheBeach pic.twitter.com/P5oMb6q8qA
— NHL (@NHL) January 24, 2018
These guys are going to have one heck of a weekend at NHL All-Star. 😏#HockeyHitsTheBeach pic.twitter.com/aD7TH4aEee
— Pittsburgh Penguins (@penguins) January 24, 2018
Mouthguards optional. #HockeyHitsTheBeach pic.twitter.com/xqLPTGIRtL
— San Jose Sharks (@SanJoseSharks) January 24, 2018
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