Hockey equipment company CCM released a new commercial on Tuesday. It features Washington Capitals captain Alex Ovechkin.
The 28-second clip promotes CCM’s all-new Super Tacks AS1 protective line featuring D3O Lab protective foam. Ovechkin could not get over how Nickelodeon Gak-like the protective foam is.
By Ian Oland 2 weeks ago
In mid-July, Alex Ovechkin became the first NHL player to ever win an ESPY for Best Male Athlete. Ovi wasn’t there to accept the award because he was still in Russia with his wife, Nastya, who at that point was eight months pregnant with their son Sergei.
The Russian machine still made very good use of his time and got some practice in being a hockey dad.
Ovechkin filmed a commercial for CCM and had special guest take part: Dima Zverev, a young boy in remission from cancer.
The commercial celebrated International Charity Day, which is today, September 5.
After officially signing with CCM in October, Alex Ovechkin is finally starring in his first new commercial for the hockey equipment maker.
In a 30-second spot, Ovechkin promotes CCM’s Super Tacks AS1 ice skates which first hit stores on Friday. Ovi was a natural fit to promote the skates because he wears iconic yellow laces, a color the ad plays off of.
After starting his NHL career using CCM gear, Alex Ovechkin officially reunited with the CCM family in October. The long-term partnership mean Ovechkin will exclusively train and play in CCM equipment for the foreseeable future and also do marketing for the company in North America and abroad.
On Monday, CCM visited Oveckin for practice at Kettler Capitals Iceplex to record a new commercial.
By Cara Bahniuk 1 year ago
As the NHL currently celebrates Hockey Fights Cancer month, Florida Panthers defenseman Keith Yandle spent October raising awareness on his own. Partnering with hockey equipment company CCM, Yandle used a rose-gold metallic stick to raise awareness for breast cancer.
Yandle was easy to notice on the ice during games and it wasn’t just because of his defensive abilities. The specially-wrapped stick, which was reminiscent of the pure gold twig the NHL gave Alex Ovechkin to celebrate his 500th goal, is eye-catching and one-of-a-kind.
By Cara Bahniuk 2 years ago
Wednesday afternoon, Washington Capitals captain Alex Ovechkin officially signed with hockey equipment maker CCM. The deal, which CCM termed a “long term global partnership,” will see The Great 8 exclusively play and train in CCM equipment.
“I started my career with the company and I am excited to be back with CCM! We are going to work together to help me be the best player I can be,” Ovechkin said. “I am excited to work with everybody in North America and back home in Russia to grow the business for CCM and help more kids play hockey.”
Ovechkin played in CCM hockey gear from his rookie year in 2005 until 2011.
Over the summer, Alex Ovechkin’s longterm equipment deal with Bauer expired, making him a hockey gear free agent. During the preseason, the Russian machine tested various different types of equipment and it appears he’s still deciding on what’s next.
In the Capitals’ season opener, Ovechkin scored his 18th career hat trick wearing a CCM helmet, skates, and pants and playing with a CCM model stick. He also wore Bauer gloves.
On Friday, CCM gave Ovechkin a shoutout after noticing the superstar’s new look. The company published a photo of Ovechkin with a caption of “Welcome home.”
Washington Capitals captain Alex Ovechkin is on the equipment market and looking for a brand to commit to.
According to NBC Sports Washington’s Tarik El-Bashir, the six-year deal that Ovechkin signed with equipment manufacturer Bauer in 2011 has expired. Since arriving back in Washington from Russia, Ovechkin has been experimenting with CCM gear. Beyond his previous contract with Bauer, Ovechkin has only used CCM equipment since first breaking into the league during the 2005-06 season.
Edmonton Oilers forward Connor McDavid and San Jose Sharks wookie Brent Burns are the stars of a new viral ad campaign created by CCM.
Split into three segments, the ads have a carnival theme, as the two superstars participate in activities like plate breaking and a water dunk challenge. McDavid, the league’s reigning MVP and Art Ross winner, shows off his deadly shooting accuracy while Burns’ personality steals the show.
By Cara Bahniuk 2 years ago
Ovi sports his new gear. Click to enlarge. (Photo credit: Bauer)
Photo credit: Chris Gordon
The world’s most famous hockey player has got some new gear. After dropping CCM over the summer, Alex Ovechkin unveiled a new six-year sponsorship with rival manufacturer Bauer, whose equipment Ovi used for the first three years of his career. This is Ovechkin’s second new sponsorship of the week after news of his long-term deal with superpower Nike for “lifestyle” and “performance” products surfaced on Thursday night.
“I think that CCM treat me well,” Ovechkin told reporters Tuesday afternoon. “They help me a lot and without that project I can’t score 65 goals. But in that kind of moment and that kind of situation right now, I feel that Bauer is company who I’m looking forward to work with. I played with this stick a couple years ago and I like it.”
The move doesn’t exactly come as a surprise. With Ovi’s ditching CCM — and therefore their parent company Reebok — that left Bauer as the only company with the cash to pickup a superstar endorsement.
The move was also teased on Bauer’s Web site over the holiday weekend, with their home page sporting a picture of skates with the Great Eight’s trademark yellow laces and the banner “This year will be different.”
By Chris Gordon 8 years ago
