NHL partners are now distancing themselves from Alex Ovechkin and other Russian stars as Russia’s invasion of Ukraine continues.
TSN’s Rick Westhead is reporting that CCM will no longer use Ovechkin or any other Russian players in its global marketing initiatives moving forward.
“Although Mr. Ovechkin is not responsible for the Russian government’s actions, we took the decision to not use him (or any Russian player) on any global CCM communication at this point,” CCM Hockey chief executive Marrouane Nabih said in a statement.
Ovechkin began his NHL career using CCM equipment – a six-year period spanning 2005 through 2011. Ovechkin switched to Bauer in the middle of his career before returning to the CCM in 2017.
Westhead also reported that MassMutual will no longer air the popular “we are duo” life insurance commercial that starred the Ovechkins and Nicklas Backstrom. It was set to air occasionally on ESPN, TNT, and the NHL Network for the rest of the season.
Headline photo: Elizabeth Kong/RMNB
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
All original content on russianmachineneverbreaks.com is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)– unless otherwise stated or superseded by another license. You are free to share, copy, and remix this content so long as it is attributed, done for noncommercial purposes, and done so under a license similar to this one.