After officially signing with CCM in October, Alex Ovechkin is finally starring in his first new commercial for the hockey equipment maker.
In a 30-second spot, Ovechkin promotes CCM’s Super Tacks AS1 ice skates which first hit stores on Friday. Ovi was a natural fit to promote the skates because he wears iconic yellow laces, a color the ad plays off of.
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“A rink? More like a jungle,” the commercials narrator begins. “A jungle where only the most powerful prevail. If you’re not the fastest, strongest beast out there, you’re the prey. Because this rink…”
“Is my jungle,” Ovechkin says.
The tagline promoting the ice skates is Dare to dominate.
The number eight, made up only of the word POWER, also pops up for a split second.
According to Ovechkin’s longtime agent, David Abrutyn, the Russian machine has been wearing the skates throughout the 2017-18 season.
The only difference is that instead of the AS1 logo, he has his late brother Sergeyâs name on the side.
Ovechkin scored a league-leading 49 goals and captured his seventh Maurice “Rocket” Richard Trophy in his new gear manufacturer.
New stick? No problem. @ovi8 wins his SEVENTH Rocket Richard Trophy! #MadeOfHockey pic.twitter.com/81OESbB3uI
— CCM Hockey (@CCMHockey) April 9, 2018
In an interview with Ice Warehouse, CCM’s Skate Product Manager, Fred, discussed the key features and the distinct fit profiles of the 2018 CCM Super Tacks AS1 Skate Line.
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