Have you always wanted to drink from the Stanley Cup but aren’t an NHL player, grizzled coach, analytics nerd, or billion-dollar owner from a championship team? Molson Canadian is trying to bring hockey fans closer to that experience by creating a limited-edition six-pack of beer entitled The Stanley Cup Batch.
According to Molson Canadian, the beer was passed through the top bowl of the Stanley Cup during the brewing process before being bottled and put into cases. The brewing followed “strict sanitization protocols.”
“What if you could drink from the #StanleyCup…would you do it?” Philip Pritchard, the Keeper of the Cup, wrote on Twitter. “Well, now’s the chance! With the @Molson_Canadian Stanley Cup Batch, [hockey fans] can feel one step closer to their dream. Yours for the taking!”