Ovi O’s are currently sold out at many local Giant Food stores, but that doesn’t mean the promotion train must stop.
Sunday, the Washington Capitals released a 30-second clip featuring Alex Ovechkin promoting his signature cereal by giving it to some of his lucky co-workers. Like Caps general manager Brian MacLellan.
During his Media Day interview on Thursday, Nicklas Backstrom was in awe of Alex Ovechkin’s latest off-ice project.
“I just think it’s so cool that he got his own cereal,” Backstrom said. “I haven’t tried it. But I asked him will you bring some, because my kids want some. So, hopefully, I’ll get it for free.”
Well, we can report that just happened.
By Donya Abramo 2 months ago
Alex Ovechkin went on a surprise promotional tour on Tuesday to promote his new cereal, Ovi O’s. The cereal will be exclusively sold at Giant Food stores in Maryland, Virginia, Washington DC, and Delaware on September 17th – Ovi’s birthday.
But on this day, the future Hall of Famer gave local elementary schoolers, children at Georgetown University Hospital, and lucky shoppers at a DC Giant the opportunity to try the honey-nut cereal for the first time.
By Elizabeth Kong 2 months ago
Alex Ovechkin made several surprise stops in DC on Tuesday to promote the upcoming release of his cereal, Ovi O’s. The Russian machine shocked second graders at the Arlington Traditional School as well as children at Georgetown Medical Hospital.
But it was Ovi’s last stop, at a Giant Food store in Washington DC, where his personality really shined as a supermarket employee.
Ovechkin stocked the cereal aisle — aisle number eight (you can’t make this stuff up) — with Ovi O’s. Later, he became a somewhat confused cashier which created many moments that were, well, So Ovi.
Alex Ovechkin gave himself an early birthday present on Saturday. The Washington Capitals captain poured himself a bowl of Ovi O’s at his Northern Virginia home shortly after watching Khabib Nurmagomedov earn a third-round submission win over Dustin Poirier.
Ovechkin was so happy.
In late July, we first reported that Alex Ovechkin would have a cereal named after him this season. Now Giant Food has released the full details.
The honey-nut cereal will hit Giant Food shelves on September 17 — Ovi’s birthday — and will available across all 163 of their stores in Washington, D.C., Maryland, Virginia, and Delaware. Ovi O’s will be sold for $2.69 and will be available “while supplies last.”
There is also a charitable aspect of this activation. A portion of proceeds from the sale of Ovi O’s will go to the Children’s Cancer Foundation, Inc., a non-profit based in Maryland.
An Alex Ovechkin cereal called Ovi O’s is coming to Giant Food grocery stores.
A Capitals fan in the public Facebook group “True Capitals Fan Zone” shared the image of the cereal box Monday morning. “Coming to a Giant Food store near you soon!!!” was the caption.
The leaked image of the cereal box was then shared across Twitter. The Facebook user later deleted the posting shortly after publishing.
