The Ottawa Senators tried something new on social media today and it has created a firestorm on Twitter. Let me explain.
Newly acquired forward Mikkel Boedker has worn the number 89 his entire career. Forward Max McCormick, who already owned the number in Ottawa, offered to switch so Boedker could retain it moving forward. A heartwarming story, right?
Instead, the Internet’s focus has turned to the image the Senators used to promote the news: a Photoshop apparently done in Microsoft Paint.
Friday morning, the Sens published the tweet.
— Ottawa Senators (@Senators) August 24, 2018
If you look closely, the 17 on McCormick’s arm and helmet are done using the paint tool.
The reaction on Twitter was swift.
— Nick (@NPatrick19_) August 24, 2018
Melnyk didn’t want to renew the Photoshop license, eh?
— Matt Sherris (@msherris32) August 24, 2018
Is that even Max? Or is that MS Paint to?
— bRian (@brian5or6) August 24, 2018
Looks like Pierre from Orleans is running the graphic design dept now too.
— Andre Chartrand (@Andre2414) August 24, 2018
Senators social media guy, Craig Medaglia, took to Twitter to explain it was a joke.
Getting shredded on my MS Paint skills because I forgot we can’t have any fun. https://t.co/tbBt0keEHe
— Craig Medaglia (@craigmedaglia) August 24, 2018
The reason why the joke didn’t land, is because the wording of the tweet is very professional and the image isn’t ridiculous enough to hint it’s for fun. That left people to wonder if this was intentional, a mistake, or if the Senators social media/communication crew does not have the proper software to do simple design work.
As both a writer and a professional designer, I appreciate Craig’s effort to be fun. But next time, either paint fake people in the crowd with big mustaches holding even bigger pizza slices or just use this photoshop I made for you.
Much better. You’re welcome, Sens.
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