Two days after severing ties with popular Caps reporter Jill Sorenson, CSN Mid-Atlantic is making more headlines.

For the third time in seven years, the regional sports network will have a new name. On October 2, ahead of the 2017-18 NHL and NBA regular seasons, CSN Mid-Atlantic will be known as NBC Sports Washington.

“We’re excited to complete the brand evolution of our remaining RSNs, which will now include the iconic NBC Sports name on all of our networks,” David Preschlack, President, NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy, said. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”

The regional networks’ brand progression began in April with NBC Sports Bay Area and NBC Sports California.

So for now on it’s not that stinkin’ Alan May from CSN Mid-Atlantic. It’s that stinkin’ Alan May from NBC Sports Washington. Got it? Great.

More from NBC:

NBC SPORTS REGIONAL NETWORKS TO ALIGN CSN & TCN PROPERTIES UNDER ‘NBC SPORTS’ BRAND

Seven Networks to Join NBC Sports Bay Area & NBC Sports California to Complete Brand Evolution on October 2

STAMFORD, Conn. – August 23, 2017 – NBC Sports Regional Networks will align the remainder of its five CSN-branded networks, as well as two TCNs, on October 2. The new names will incorporate “NBC Sports” with each of the networks’ regional designations. The announcement was made today by David Preschlack, President, NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy.

The brand evolution will not impact the scheduled games, pre- and post-game shows, and other programming currently available on these networks.

CSN Chicago, CSN Northwest and CSN Philadelphia will combine “NBC Sports” with their current regional designations: NBC Sports Chicago, NBC Sports Northwest and NBC Sports Philadelphia. TCN will transition to NBC Sports Philadelphia +, and continue to house separate material produced by NBC Sports Philadelphia.

CSN Mid-Atlantic, TCN Mid-Atlantic and CSN New England will also adopt the city names used by their primary team partners, becoming NBC Sports Washington, NBC Sports Washington + and NBC Sports Boston, respectively.

The brand progression of the NBC Sports Regional Networks, which began in April with NBC Sports Bay Area and NBC Sports California, will be complete in advance of the 2017-18 NHL and NBA regular seasons. New York-based SNY will retain its name.

In addition to new names, the NBC Sports Regional Networks will feature enhanced logos and graphics. They will continue to feature the NBC Peacock, which was first integrated into the networks’ logos in 2012, the year after the formation of NBC Sports Group.

Many NBC Sports production, programming elements and on-air talent have been incorporated on the RSNs since the Comcast-NBCUniversal acquisition in 2011, much like NBCSN and Golf Channel. In addition to the integration of the NBC Peacock in 2012, “Comcast SportsNet” changed to “CSN” in 2016. Similarly, several NBC Sports Regional Networks collaborate with NBC Owned Television Stations in their respective markets on content and other initiatives.

ABOUT NBC SPORTS REGIONAL NETWORKS

NBC Sports Regional Networks is NBC Sports Group’s portfolio of nine regional networks that delivers more than 2,200 live sporting events and original content to more than 35 million homes. Aligned within Eastern and Western Divisions, the NBC Sports Regional Networks are: NBC Sports Boston, NBC Sports Philadelphia, NBC Sports Philadelphia +, NBC Sports Washington, NBC Sports Washington + and SNY; and NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago and NBC Sports Northwest. For more information on NBC Sports Group properties, including press releases, photos, talent and executive bios, headshots and logos, please visit NBCSportsGroupPressBox.com.

S/T to Dan Steinberg for first posting.