Before New York met the Washington Capitals in the second round, the Rangers’ Twitter account made a bold decision: they would abandon using uppercase letters (capital letters… get it?!) in their tweets for the duration of the series.
Cute gimmick, but then they blew it, and then the Caps scored.
During the second period, the Rangers sent out this tweet:
Naturally, the patient and gracious people of Twitter were forgiving.
@nyrangers YOU USED A CAPITOL LETTER
— Johnny Baseball (@Smac12341) May 5, 2015
@nyrangers ITS A CAPITAL
— john naboye (@johnnaboye) May 5, 2015
@nyrangers ahh no using capitals in your tweets!
— Kate (Wilson) Grijns (@duxgirl) May 5, 2015
@nyrangers used a capital
— Yasir (@Yasiriously) May 5, 2015
@nyrangers cue the sad trombone.
— Bob Bullard (@BBullard7) May 5, 2015
@nyrangers you used caps! o.o
— don't give up (@LiipeFlu) May 5, 2015
@nyrangers ITS A CAPITAL LETTER
— Harry Lee III (@HGLIII) May 5, 2015
@nyrangers CAPITAL P. SO SHALL IT BE DONE
— Mathew Gledhill (@MathewGledhill) May 5, 2015
Nine minutes later, Jay Beagle scored to put the Caps up 1-0.
— New York Rangers (@NYRangers) May 5, 2015
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