The highly marketable, highly handsome Tom Wilson is back in the digital marketing game. Wilson filmed an ad for the Washington Metropolitan Area Transit Authority or WMATA, the organization that runs the DC Metro.
“@tom_wilso recently visited Metro’s Greenbelt Railyard,” WMATA wrote on social media. They also posted some photos.
Wilson brought his hockey stick, gloves, and Bauer travel bag to the shoot while wearing a grey long-sleeve shirt and white chucks. The Capitals forward was documented outside the station’s platform, inside the train, and reading a script. There is no Capitals-branded gear present suggesting the promotional deal is a one-off only with the player.
A year ago this past week, Capitals skaters TJ Oshie and Matt Niskanen went viral nationally after taking the Metro to Capital One Arena ahead of Games Three and Four of the 2018 Stanley Cup Final. When the Capitals won the Stanley Cup, WMATA worked with RMNB to create a commemorative Stanley Cup champion SmarTrip Fare Card.
As Wilson’s stature in the league and his powerful followings on social media have been recognized, he’s landed several marketing deals, including ones for Philips, Paisano’s Pizza, and Sport Chevrolet. He was also one of the featured speakers at Fanatics’ Stanley Cup Chalk Talk and has done autograph signings for Giant Food. Wilson is an investor of the local boxing studio, BASH, and avertises for them as well.
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
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