The NHL All-Star game will be held in San Jose on January 26. Tuesday, Adidas and NHL teams gave fans a teaser on social media of what the new NHL All-Star game jerseys will look like.
In a Twitter photo posted by Adidas Hockey, the apparel company revealed that they collaborated with Parley for the NHL All-Star Game.
The collaboration means environmentally-friendly jerseys made out of plastic ocean debris.
Photos
Photos: @adidashockey
Adidas Parley is a collaboration line between Adidas and an environmental organization called Parley for the Oceans. Parley for the Oceans addresses many threats, focusing specifically on the ocean plastic pollution problem.
According to Pew, up to 13 million tons of plastic ends up in the ocean every year, which kills more than 100,000 sea turtles, one million seabirds, and many other sea creatures. Plastic in the oceans also affects coral reefs, which are dying at an alarming pace. When a coral comes into contact with plastic, it has an 89 percent chance of contracting a disease.
So far, Adidas Parley has made shoes, socks, swimwear, and other clothing items with plastic ocean debris. Most notably, they produced an entire line of soccer jerseys for teams like Manchester United, Real Madrid, and Juventus.
While plastic is primarily used to make cups and bottles, recycled or reused plastic is starting to become popular in the production of clothing as it already exists and helps the environment.
This will be Adidas Parley’s first journey into hockey, and, to our knowledge, hockey’s first experiment using new, environmentally friendly materials.
With the All-Star Game in a California city nicknamed after Sharks, there’s no better platform to advance such a cause.
