The Capitals on Monday announced season-ticket renewal prices for the 2018-2019 season, along with some new incentive programs including an opportunity for season-ticket holders to get a stick autographed by Alex Ovechkin.
Most sections of the newly renamed Capital One Arena will see modest price increases in the 2018-2019 season, with an average increase of about 5.7 percent. The club now offers 35 different price tiers based on location in the arena, with the average pricing tier being $113.
Seats in the first row on the glass see one of the highest increases in the arena, from $455 per game this year to $520 per game next year. The 14.3 percent hike is second only to the 14.6 percent increase for ticket holders in the back rows of the upper deck, where seats in the center sections of the arena are going from $48 to $55.
One group of seats is seeing a price reduction next season, as the fourth row is being converted from VIP seats back into regular lower-level seats. The price for those seats will drop from $235 to $170, but will no longer include special VIP perks such as access to the Etihad Airways Lounge.
At least some of the price increases are being offset by a new program called Monumental Money, which provides credits of between $100 and $450 per seat that can be used at arena concessions stands or to purchase tickets to Capitals, Wizards, Mystics or Valor games.
Other “Club Red 365” benefits include a meet-the-team party, an exclusive gift (to be announced later), and discounts at the Fanatics team store and some beverages in the arena. Season-ticket holders who pay with their Capital One card also receive a special bonus: a hockey stick signed by Alex Ovechkin.
Over the past two seasons, tickets in the 400 level have increased in price by between 19 percent and 28.6 percent, with much of that percentage growth driven by across-the-board $5 increases in ticket prices throughout the arena for this season.
The team determines pricing by looking at secondary market data and sell through rates in certain seating areas, as well as similar metropolitan markets. According to the retail site TicketIQ, the Capitals this season have the 10th lowest average ticket price in the NHL.
Ticket holders in the lower level are being spared from the price increases next season, with prices in the “Center Preferred,” “Lower Preferred” and “Loge Preferred” sections remaining level at between $98 and $170 per game.
The cheapest season tickets are found in the back rows of the corner sections in the end of the arena the Caps defend twice. Those will set you back $36 per game — up from $33 this season — for a total per-seat season price of $1,530. (Season ticket packages include 41 homes games and 3 preseason games that cost half what a regular season game costs.)
Last week, Monumental Sports & Entertainment announced Capital One Arena will undergo $40 million worth of renovations this summer, including new seats, a new sound system, and several new lounges.
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