Last June, Braden Holtby, wearing a Rock The Rainbow Capitals shirt, marched in the Capital Pride Parade along with his wife Brandi and other members of the Caps organization.
Many fans, who were inspired by Holtby’s gesture, reached out to the Capitals online to sell the same pride shirt, wanting to show support to the local LGBTQ community too. The Capitals organization obliged ten days later and sales were brisk.
Thursday, in celebration of Hockey Is For Everyone month, the NHL, for the very first time, released pride shirts for every NHL team. Reader Jenn Rubenstein was the first to point out the Caps’ new merch item on our timeline.
— jennrubenstein (@jennrubenstein) February 9, 2017
The grey shirts are $23.99 and can be purchased on shop.nhl.com for a limited time.
The NHL’s events for Hockey Is For Everyone month has had a large focus on the LGBTQ community. The league has hosted several Pride Nights already. The NHL also named You Can Play ambassadors for every team, who would serve as a leader in the locker room and in the community on diversity, equality, and inclusion. Braden Holtby is the Caps representative.
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