Last June, Braden Holtby, wearing a Rock The Rainbow Capitals shirt, marched in the Capital Pride Parade along with his wife Brandi and other members of the Caps organization.
Many fans, who were inspired by Holtby’s gesture, reached out to the Capitals online to sell the same pride shirt, wanting to show support to the local LGBTQ community too. The Capitals organization obliged ten days later and sales were brisk.
Thursday, in celebration of Hockey Is For Everyone month, the NHL, for the very first time, released pride shirts for every NHL team. Reader Jenn Rubenstein was the first to point out the Caps’ new merch item on our timeline.