The 2019 NHL All-Star Weekend begins Friday. On Wednesday morning, the NHL tweeted out what appears to be the theme of the weekend: #HiTechHockey.
The hashtag is in reference to the location of the All-Star Game in San Jose, California, which is close to the famed technological hub of Silicon Valley. The hashtag is also likely a reference to the new player tracking and puck-tracking technology that the NHL is looking to test during the All-Star Game.
*Oh, dang it. I lost my internet connection. I have to dial back up. One second.*
*Okay, I’m back!*
As Monday went on, more NHL teams started using the #HiTechHockey hashtag. According to Josh Dudych, a member of the Winnipeg Jets social media team, the NHL issues an annual challenge to each NHL social media team to produce their own All-Star Game theme promo.
The results? Some of them were fun, some were horrifying, and some left hockey fans scratching their heads.