Alex Ovechkin released a new clothing line in his native Russia. The brand, entitled “OVIGR8”, is a mix of sport and casual wear manufactured by Zasport and can be purchased online at ovigr8.com.

The designs feature Ovi’s GR8 Chase logo, the number eight/dome mark he partnered with CCM to create, his signature, OVIGR8, and the quote “I’m okay. Russian machine never breaks.”

Currently, the line is only available in Russia. All of the designs can be seen on the legend’s recently published website.

Ovi and his family modeled the new merch.

Zasport released the clothing earlier in the month in-store and designed a feature wall that included many of the brand’s sayings and graphics.

First look at the #ALLCAPS Alex Ovechkin clothing line OVIGR8
🎥 Zasport https://t.co/kpsNlTTk1w pic.twitter.com/PTt1Ai4YoB

— Hockey News Hub (@HockeyNewsHub) August 12, 2023

Ovechkin has dabbled in lifestyle clothing before, partnering with CCM in 2008 and later Nike in 2011. In recent years, Ovechkin has had merch drops for his North American fans through Athlete Performance Solutions, a global licensee of Nike, on the website ovechkinstore.com.

Ovi revealed in an interview with Russian outlet TASS why this time around he chose to start his own clothing line.

“Sports merch is an important component of sports culture that unites hockey fans into one community,” Ovechkin said to TASS as translated by Google Translate. “This is a fashion product that I myself like and in the creation of which I personally took part. Our plans are to expand the product line and make OVIGR8 sport&casual a popular global brand.

“I wanted to express my emotions and my style for people who want to be like me and love Alexander Ovechkin. This is only the first step and we hope that it will go well. The most important thing is that the quality is good and everyone is happy.”

Ovechkin emphasized again to Match TV the importance of the quality of products he wants to sell and his desire for the business venture itself to succeed.

“If you do some things, they must be at the highest level,” Ovechkin said. “I do not want to do business projects that fail and [have my name’s reputation hurt]. It is necessary that there are no bad reviews.”

Ovechkin’s online store currently has listings for hoodies, sweatshirts, t-shirts, sweatpants, tracksuits, vests, and baseball caps. The store also has a page which outlines Ovechkin’s life story, including his plans to build an International Hockey Academy in his home country.

Headline photo courtesy of ovigr8.com