The NHLPA Rookie Showcase is being hosted at MedStar Capitals Iceplex this year and Hendrix Lapierre is the Washington Capitals’ lone representative. Before taking the ice on Tuesday, Lapierre spoke with the media, including RMNB, about his excitement for the event and how his summer has gone.
But the most notable thing about the conversation was arguably what Lapierre was wearing. The prospect center rocked the Capitals’ authentic jersey for the upcoming 2022-23 season, which includes the franchise’s inaugural NHL jersey ad sold to Caesars Sportsbook.
And we weren’t the only ones who noticed.
Hendrix Lapierre sporting the new Caesars Sportsbook jersey ad at the Rookie Showcase. #Caps pic.twitter.com/BJbIresw1U
— Tarik El-Bashir (@Tarik_ElBashir) September 6, 2022
First look at the new Caesars Sportsbook patch on the Capitals jersey #ALLCAPS pic.twitter.com/R1eT8bxonB
— Alexa Landestoy (Shaw) (@alexalandestoy) September 6, 2022
The 3 x 3.5-inch patch features the Caesars Sportsbook logo in all white. The ad is located on the upper right chest area of the jersey. The Capitals will be sponsored by Caesars Sportsbook on its jerseys during its 41 home dates this upcoming season.
Our fans are loyal and loyalty is LOUD!
So let’s raise a goblet to the future and welcome @CaesarsSports to the #ALLCAPS Family!https://t.co/tVaKFS2smg pic.twitter.com/vBHKbcFriY
— Washington Capitals (@Capitals) September 24, 2021
The patch advertises the sportsbook inside Capital One Arena that first opened in May 2021.
“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena [in May], we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL,” Jim Van Stone, MSE president of business operations and chief commercial officer, said in a press release in September of last year. “Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences. MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation’s capital.”
The NHL will allow teams to have up to two jersey sponsors per season. The Capitals plan to announce the company who will be on their away jersey “at a later date.”
Headline photo: Alan Dobbins/RMNB
