Wednesday afternoon it was announced that the 200 level at Capital One Arena will now be known as the “KETTLER Loft Level,” as part of a multi-year agreement between the development company and Monumental Sports & Entertainment. The 200 level has not had a corporate sponsor in previous years, instead being referred to simply as the “Club Level.”
Kettler recently lost the naming rights to the Capitals’ training center after Monumental expanded their partnership with MedStar.
The sponsorship of the 200 level comes as Capital One Arena undergoes a $40 million renovation. While the 200 level of the arena is not a part of any of the currently scheduled renovations, Kettler’s sponsorship could potentially pave the way to include it in the next round of facelifts the 20-year-old arena receives.
More from Monumental:
Monumental Sports & Entertainment announced today it has reached a multi-year agreement with KETTLER, which includes the full naming rights of the 200-level at the newly renovated Capital One Arena. This would make the 2nd floor of the arena the KETTLER Loft Level for the 2018-19 event season, and beyond. Under the agreement, KETTLER also becomes a “Championship Level Partner.” Terms of the agreement were not made public.
“We are thrilled to continue our terrific partnership with KETTLER,” said Patrick Duffy, Sr. Vice President, Global Partnerships at Monumental Sports & Entertainment. “KETTLER sets the gold standard for property management and development in the Washington, D.C. metropolitan area and the mid-Atlantic region as a whole, and we are proud to call them a partner.”
Robert C. Kettler, CEO of KETTLER, called the partnership an “expansion of our long-standing relationship with Monumental Sports & Entertainment and its ownership.”
“It marks a new chapter in a relationship we have maintained for more than a dozen years as the sponsor of the Kettler Capitals Iceplex,” Kettler said. “Now, we are excited to move into the main arena.”
The agreement calls for KETTLER to sponsor the second level, or 200-level, of the Capital One Arena, which is undergoing a $40 million renovation. Other elements to the agreement include brand integration during Washington Capitals and Wizards games as well as an integrative radio partnership, digital billboard advertising opportunities, and exciting experiential opportunities for KETTLER partners and apartment residents.
The move will enable KETTLER to reach a broad demographic of people who attend Capitals hockey games, Wizards and Mystics basketball games, and arena football games with the Washington Valor and Baltimore Brigade, along with all other concerts, sports and entertainment events at the arena. The main escalators in the arena at the second-level loft, for example, will carry KETTLER branding and its familiar tagline: “Inspiration. From the Ground Up.”
“Washington is our hometown,” Kettler said. “We are proud to provide apartments, condominiums, townhomes and entire mixed-use communities for residents in the greater Washington, D.C. region. This sponsorship not only underscores our commitment to the Washington region, but to all of the Monumental Sports Teams.”
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
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