The Washington Capitals made franchise history on June 7, winning their first ever Stanley Cup. With 44 years of pent-up desire to see the Capitals lift Lord Stanley’s cup, fans snapped up every piece of merchandise they could get their hands on, breaking records in the process.
A spokesman for Fanatics said the Capitals Stanley Cup Championship merchandise broke the e-commerce sales record set by the Pittsburgh Penguins in 2016. Overall sales of Stanley Cup Championship merchandise was also up 25 percent over 2017, when the Penguins won their back-to-back title.
Per The Washington Post, Fanatics also reported that the Capitals set a record for in-venue sales during the Stanley Cup Final. It is important to note, however, that Capital One Arena held viewing parties for Games One, Two, and Five, during which time the team store was open. Fanatics does not run the team store for the Golden Knights at T-Mobile Arena.
On the Friday following the Capitals Stanley Cup win, Fanatics teamed up with Uber Eats to deliver merchandise to fans across the DC area. Fanatics sold out of several items over the six-hour period during which they ran the promotion. They also sold Championship gear at the Capitals parade on Tuesday.
The uplift in merchandise sales makes Washington one of the top ten “hot markets” for Fanatics across all sports. The Capitals are the first NHL team in history to make the list. Fanatics declined to tell The Washington Post which teams made up the top ten, but confirmed that the 2016 World Series champion Chicago Cubs and 2018 Super Bowl champion Philadelphia Eagles took the top two spots.
We can’t imagine that Capitals Stanley Cup Championship merchandise sales will slow down any time soon.
Headline photo: Ian Oland
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
All original content on russianmachineneverbreaks.com is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)– unless otherwise stated or superseded by another license. You are free to share, copy, and remix this content so long as it is attributed, done for noncommercial purposes, and done so under a license similar to this one.