When I started submitting rough ideas for our segments on CRL this summer, there was one subject I was determined to address: those great Washington Capitals commercials from the late 90’s. The story goes like this: in 1999, a little after Ted Leonsis first bought the team from Abe Polin, he commissioned Doug Liman, the dude who made that awesome Tiger Woods trick shot commercial for Nike and the director of The Bourne Identity, to do commercials for the Caps.
They were amaaaazing. Andrei Nikolishin and Steve Konowalchuk face-offed for salad. Chris Simon checked an old lady at a grocery store to defend Peter Bondra’s honor. And then there was Olie Kolzig.
Kolzig, who was one of my childhood heroes growing up, goes out on a romantic dinner with an actress playing his wife. Then Kolzig pours the wine, and that’s when the magic happens.
A few observations.
The revealing of the figurine.
When in Rome…
Yup, totally nailed it.
Like last time, we’re running a contest for this segment. We’ll pick at random one person who retweeted our tweet or publically shared our post from Facebook. That person will win these sweet postcards Olie signed after the shoot below.
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
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