Earlier this year, Nicklas Backstrom and Andre Burakovsky began promoting Swedish brand Hastens Beds on their social media accounts.
In the latest images posted by Hastens on their company Instagram account, Backstrom and Burakovsky demonstrate the bed’s superior comfort by laying in one.
Together. Tucked under the covers.
This is very good hockey/beds content.
The image of the two NHL stars getting interrupted from their cat nap is accompanied by a quote from Backstrom. “Good sleep and Joy in life. You have those two the rest will come.”
Then there are photos of Backstrom and Burakovsky making a bed together.
Here are the last two photos joined up into one image.
When asked to describe his bed in one word, Backstrom said, “Unreal!”
In February, Burakovsky filmed a promotion for the beds quite literally after having woken up in one, shirtless and red-eyed. The rarely-tweeting Backstrom logged on to Twitter to wish Hastens a happy anniversary of the founding of their company.
Headline photo: Hastens Beds
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