Monday, the day after the Pittsburgh Penguins repeated as champions, the NHL began promoting their upcoming relationship with the Adidas brand. At the beginning of the 2017-18 season, Adidas will officially become the NHL’s outfitter, replacing Reebok after ten years. And it appears their relationship is beginning earlier than this fall.
How about in eight days?
6.20.2017 #FormTheFuture pic.twitter.com/fD58hw6u9h
— adidas Hockey (@adidashockey) June 12, 2017
6.20.2017 x @adidasHockey#FormTheFuture pic.twitter.com/3myRRSOQeN
— NHL (@NHL) June 12, 2017
June 20, 2017 – #FormTheFuture #RockTheRed with @adidashockey pic.twitter.com/UPKUkCKQnZ
— Washington Capitals (@Capitals) June 12, 2017
The NHL and the Washington Capitals will begin to #FormTheFuture with Adidas a day before the NHL Awards and Expansion Draft takes place in Las Vegas, Nevada. At the NHL Draft, the league is expected to unveil each team’s new Adidas sweaters.
12 NHL teams are expected to get minor design changes for next season, but there will be no third jerseys.
The Minneapolis Star-Tribune’s Michael Russo reported that the league’s 31 clubs were informed that in order to make “the initial implementation of new sweaters easier” teams would only be allowed to only rock either a home or road sweater for the entire season.
According to SB Nation, the Boston Bruins, Buffalo Sabres, Calgary Flames, Colorado Avalanche, Columbus Blue Jackets, Dallas Stars, Edmonton Oilers, Florida Panthers, Minnesota Wild, Nashville Predators, New Jersey Devils, and Ottawa Senators will have different looks while the Capitals are reportedly staying pat with their red and white ditties from last season.
#FormTheFuture
Coming 6.20.17#RockTheRed with @adidashockey pic.twitter.com/farYkRsdi0— Washington Capitals (@Capitals) June 15, 2017
Headline photo: @Capitals
