Late last year, White Bear Mitsubishi (located in White Bear, Minnesota) set out to film a commercial featuring their polar bear mascot, a dealership representative, and the notorious Goldy Gopher. The shoot, set at University of Minnesota’s Mariucci Arena, is home to the locally popular Golden Gophers hockey team.
The concept was brilliant. Except when shooting began, a problem revealed itself immediately.
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The polar bear mascot could not stand up on the ice without slipping.
That’s especially confusing when you consider that the polar bear should be the most proficient in an arctic climate – especially in comparison to the car salesman and the underground rodent.
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