When Alex Semin left the Washington Capitals as a free agent two summers ago, we thought the team would be forever devoid of Siberians. Nope. Wrong.

Earlier this summer, Dmitry Orlov, who grew up in Novokuznetsk, participated in a promotional photoshoot for I’m Siberian, a brand which creates lifestyle apparel for proud Siberians (or hipsters desperate for ironic t-shirts) and celebrates every thing there is to love about the giant Russian landmass: bears, unforgiving winters, forests, bears, hockey, and also bears.

Gaze upon some of the I’m Siberian’s promotions not involving Dima. See if you detect a trend.

Photos via I’m Siberian’s Facebook page.

I’m Siberian has stores in Novokuznetsk, Novosibirsk, and a few other Siberian cities with names we cannot pronounce. Soon an online store will allow us all to buy bear-laden t-shirts and detachedly exploit and recontextualize the cultural capital of Siberia.

Orlov also did a day-in-the-life video featuring the I’m Siberian photoshoot (3:30 mark). The Caps prospect defenseman talked about cars and revealed some of his favorite movies: Forrest Gump, The Godfather, and Troy. There are no bears in those movies.

If you look real closely, you’ll see two RMNB contributors, Igor Kleyner and Oksana Zolotar, at the 7:36 mark when Orlov is asked about his relationship with the media.

Dima has clearly had a very busy summer. Now he’s back in North America getting ready for what may be a pivotal training camp for him.

Additional reporting by Fedor Fedin.