The Washington Capitals, Alex Ovechkin, and the Promise Strategy
In December, ESPN’s Greg Wyshynski spoke to Washington Capitals principal owner, Ted Leonsis, about the future of the team. Leonsis was clear: the Caps are not rebuilding.
“We’re not going to rebuild the team [while Alex Ovechkin is here],” Leonsis told Wyshynski. “To me a rebuild is when you look the players, the coaches, the fans in the eye and say ‘we’re gonna be really, really bad.’ And if we were really, really bad, I don’t think Ovechkin would break the record.”
I think that quote perfectly encapsulates Washington’s strategy, which we’ve seen enacted in recent weeks. And we’ll see it much more starkly this summer. I call this strategy the Promise Strategy.
By Peter Hassett 3 weeks ago