Martin Brodeur is a Hockey Hall of Famer, commercial actor, and business executive. The goaltender is not a graphic designer, illustrator, or marketer in any way. Yet the Devils gave Marty an oversized role in the design process of their first third jersey in its 47-year team history.
Tuesday, the Devils unveiled the new sweater and it’s both simple and different. But it’s up to you, the reader, if it’s ultimately successful.