Gillette | RMNB

The auctions for the razors Alex Ovechkin used to shave his playoff beard are now live

The day after the Capitals Championship Parade in Washington, DC, Alex Ovechkin let Gillette into his home to document him shaving off his playoff beard.

Two of the three custom Gillette Fusion ProShield razors Ovechkin used are now being auctioned off. The proceeds will benefit Special Hockey (the American Special Hockey Association) – one of Ovechkin’s favorite charities.

The razors have been put into a frame which includes an autographed piece of the Gillette box that was used to store them.

The auction for the two frames start today and will end on July 5th.

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By Ian Oland 5 years ago

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Alex Ovechkin is going to auction off the Gillette razors he used to shave his playoff beard. The proceeds will benefit Special Hockey.

Only Alex Ovechkin can turn a simple shave into a viral marketing event benefitting his favorite charity.

Wednesday morning, the Capitals captain finally shaved his gargantuan playoff beard after winning the Stanley Cup for the very first time his career. In partnership with Gillette, Ovechkin allowed cameras into his Northern Virginia home to capture his jarring transformation back into a professional-looking human.

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By Ian Oland 5 years ago

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It appears Alex Ovechkin is teaming up with Gillette for a special shaving of his playoff beard

Tuesday night on Twitter, Alex Ovechkin announced in his own Special Ovi Way that he will be combining forces again with a former sponsor: Gillette.

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By Ian Oland 5 years ago

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Alex Ovechkin’s Gillette Deal Totally Cost Him a Stanley Cup: Making RMNB Last

Editor’s note: Oh snap, it’s the return of the Making RMNB Last essay series. RMNB Patrons give Peter a topic, he writes, you read. Enjoy!

From the end of 2010 until the end of 2014, Alex Ovechkin was the baby-smooth face of men’s razors and shaving products company Gillette. Except for special exceptions, Ovi kept his chin tidy for contractual reasons. In late 2010, HBO 24/7 captured the ritual in action:

Among RMNB readers, Ovi’s shaving habits were controversial. Andrew F., who originally wanted me to write about Filip Forbserg but eff that noise, asked me to conduct a serious statistical comparison of The Two Ovis: shaved and scruffy.

Hell yeah, Andrew. It’s on.

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By Peter Hassett 7 years ago

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“Steely” Alex Ovechkin Reveals the Last Time He Was Scared, Explains Where RMNB Phrase Comes From

The caption reads: “I wasn’t looking at the welding arc. May I now lick the frozen iron?” (Photo credit: Maxim Russia)

Washington Capitals captain Alex Ovechkin has been making the rounds lately to promote the upcoming Olympics and his (Gilette-sponsored) “steely character.” Last week, Ovechkin spoke to R-Sport about his impressive car collection and how his parents remain confused as to why he needs more than one car.

This week, Ovechkin strapped into a robot suit for Maxim Russia and yapped about more fascinating things. Ovechkin detailed his training regimen and how much he does or does not lift weights during the season, he mis-remembered where the phrase “Russian machine never breaks” comes from, and he revealed the last time he was scared.

Below, Igor Kleyner has your translation.

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By Ian Oland 10 years ago

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Alex Ovechkin’s Parents Don’t Know Why He Needs Seven Cars

With the 2014 Winter Olympics in Sochi approaching, Washington Capitals captain Alex Ovechkin has been doing a bunch of Russian-language interviews to promote the games and his sponsors. Over the weekend, Ovi spoke with R-Sport and– after he got in a plug for Gillette and his steely character— he talked about his family, Maria, and his favorite spots in Washington. It’s a good read.

Weird thing: despite being world-class athletes back in the day, Ovechkin’s parents don’t understand why Ovi needs more than one car. Kids these days.

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By Igor Kleyner 10 years ago

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Gillette Launches “Steely Character” Olympic Campaign Starring Alex Ovechkin

Alex Ovechkin is upping his promotional game in the run-up to the Winter Olympics in Sochi, and Gillette is getting in on the action. The razor company has announced they will use Alex Ovechkin in their “Steely Character” Olympic campaign. They have not, however, announced their five-blade razor yet. But it is coming.

We’ve got a translation of the Gillette press release below, courtesy of RMNB’s Fedor Fedin. After you read it, you may feel the urge to wear a power tie, chop firewood, or skip leg day at the gym. Don’t worry; that’s a common side effect of the machismo.

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By Peter Hassett 10 years ago

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Video: Alex Ovechkin Performs Trick Shot for Gillette, Scores Goal Through High Heels

Alex Ovechkin may be engaged to Maria Kirilenko, but that doesn’t mean he won’t impress the ladies when given the opportunity. In a new video released by Gillette Russia, The Great Eight performs some fancy trick shots for young Russian women near the rink.

“Sasha, Sasha!” the girls scream in the beginning of the video, asking for an autograph.

“Let me do something better than autographs,” Ovechkin says. “Come with me.”

That’s when the magic happens.

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By Ian Oland 10 years ago

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Beardy Alex Ovechkin Shows Off Facial Hair Options in New Gillette Commercial

“Do you like my fancy mustache?” (GIF created by flawlessrussians)

A few weeks ago, Washington Capitals captain Alex Ovechkin and Gillette extended their contract for two years, pairing the two through the 2014 Sochi Winter Olympics. The best news of the deal was that Ovechkin could participate in future Movembers.

We tried our best to photoshop what the great eight would look like with a ‘stache that day, but now in a new commercial, Gillette shows us Ovi’s wide array of facial hair options.

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By Ian Oland 10 years ago

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