TJ Oshie’s IMDb page is about to get a little longer.
The former Capitals forward was tabbed by Michelob Ultra to co-star in a commercial that will air during Super Bowl LX. Entitled “The ULTRA Instructor,” Oshie makes a cameo alongside movie star Kurt Russell, Top Gun: Maverick’s Lewis Pullman, and two-time Olympic gold medalist Chloe Kim.
Russell, who starred in the Disney cult classic “Miracle” as Team USA coach Herb Brooks, is a shadowy figure at a lodge bar who helps Greg, a notoriously bad skier, improve his form. The last of the four friends down the hill has to buy everyone beers. And Greg’s always the guy buying.
“Who needs a credit card when you have a Greg?” one of the friends jokes.
“Tired of always buying the Ultras, Gregory?” replies Russell as Western music plays. “Meet me at the blue lift. Dawn.”
A montage then begins as Journey’s “Eye of the Tiger” plays. Russell yells, “AGAIN!” at Greg as the poor skier works to improve his craft, a reference to the Herb Brooks scene in which he makes the USA’s “Miracle On Ice” players skate suicides late into the night to make a point.
Eventually, Greg is ready to race his friends again. He’s competitive and fast. He wins the race after executing a flip over a ramp, impressing Russell’s friends, USA Olympians Oshie and Kim.
When the group returns to the lodge bar, the friend who previously made fun of Greg’s skiing woes grabs his credit card to cover the bill.
“Actually, it’s been taken care of,” the bartender says as it pans to Russell’s empty seat.
“You did it, Greg,” Russell says, as if he’s a ghost.
On social media, Oshie shared the ad to his 241k Instagram followers writing, “Coach mode activated. My @michelobultra Super Bowl LX commercial debut just dropped. 🍻”
Some serious star power landed in Oshie’s comments as Kansas City Chiefs’ Super Bowl-winning tight end and Taylor Swift’s fiance, Travis Kelce, posted three laughing emoji on the post.

Oshie’s acting gig continues his rise on television since retiring from hockey in June. The 2018 Stanley Cup champion took a job with ESPN to be a studio analyst while also contributing to Monumental Sports Network at times during Capitals games. He’s also the founder of Warroad, a hockey equipment company.