The former Arizona Coyotes, set to make their debut in Salt Lake City this fall, have announced 20 potential names for the team — and they want fans’ help on the final decision.
Owner Ryan Smith revealed the 20 options with a tweet on Wednesday. Fans can vote on the names with the first round of voting open through May 22. The survey confirmed that the team would remain unnamed for the 2024-25 season, wearing jerseys with the name “UTAH,” before assuming their eventual name in fall of 2025.
Utah! Our NHL team is here. Help us choose a name. https://t.co/xhFewNfnyD
— Ryan Smith (@RyanQualtrics) May 9, 2024
Fans can vote for up to four of the names during this first voting pass. Qualtrics, Smith’s own company, provided the survey.
The 20 options are as follows:
- Utah Frost
- Utah HC
- Utah Powder
- Utah Mountaineers
- Utah Freeze
- Utah Mammoth
- Utah Black Diamonds
- Utah Blast
- Utah Caribou
- Utah Blizzard
- Utah Swarm
- Utah Hive
- Utah Outlaws
- Utah Yeti
- Utah Squall
- Utah Fury
- Utah Glaciers
- Utah Canyons
- Utah Venom
- Utah Ice
“Utah’s NHL team is a community asset, and we want to make sure that the community has a say in what the name is,” Smith said in a statement to KSL Sports. “Utah has shown up for this team from the moment the NHL awarded us the franchise less than three weeks ago, and it is only fitting that our fans get the rare opportunity to help name the team they’ll be cheering for. ”
Smith has partnered with Doubleday & Cartwright, a design and media consulting agency, to eventually come up with the team’s logo, mascot, colors, and other branding elements. The agency boasts recent work with the Milwaukee Bucks, Los Angeles Clippers, and Inter Miami FC.
Since the middle of April, multiple trademark applications for Utah-related nicknames have been filed with the U.S. Patent and Trademark Office. Those nicknames include Blizzard, Venom, Fury, Yetis, Outlaws, and others.
