By Rachel Cohen
The NHL on Wednesday morning announced a partnership with clothing company Tailored Brands. Starting on Ocotober 2, fans will be able to purchase suits, sport coats, formal jackets, and vests and have them lined with prints representing their favorite NHL team.
The suits will be available to customize in-store at Men’s Warehouse and Jos. A. Bank locations in the USA, and at Moores Clothing for Men in Canada. No word yet on if this customization can also be done on the companies’ websites.
A special Hockey Fights Cancer themed lining will also be available in November during the league’s annual “Hockey Fights Cancer Month”.
The NHL hasn’t released any detailed pictures of the lining yet, but here’s a fan-made suit liner to give you an idea of what to expect.
More from the NHL:
Tailored Brands, Inc. (NYSE: TLRD) and its subsidiaries, Men’s Wearhouse, Moores Clothing for Men, and Jos. A. Bank today announced a multiyear partnership with the National Hockey League (NHL®), marking its first partnership with the professional sports league. To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings from their favorite NHL teams by visiting any Men’s Wearhouse and Jos. A. Bank stores throughout the U.S. and Moores stores across Canada.
“The NHL is the premier hockey league in the world and it is an honor to partner with them to give fans another outlet to express their support for their favorite team, now through tailored clothing,” said Dinesh Lathi, President and Chief Executive Officer of Tailored Brands. “This is the beginning of a long-term relationship between Tailored Brands and the NHL, and reflects our continued investment in creating personalized products and services for millions of our customers across the U.S. and Canada.”
NHL Group Vice President of Consumer Products Licensing James Haskins added, “Men’s Wearhouse, Moores and Jos. A. Bank are widely regarded for delivering innovation in custom clothing. We are thrilled to partner with Tailored Brands and Moores to offer a wide variety of high-quality products that will enable our most passionate fans to celebrate their favorite teams with NHL custom suits.”
The digitally printed linings for suits and sport coats will include styles featuring NHL team logos through the Joseph Abboud, JOE Joseph Abboud and Awearness Kenneth Cole custom clothing programs at Men’s Wearhouse and Moores and Reserve, 1905 and Traveler Collections at Jos. A. Bank. Men’s Wearhouse, Moores and Jos. A. Bank customers can order custom clothing in-store and select their fabric, fit, and unique details, including the new NHL-themed linings.
This November, in support of Hockey Fights Cancer™ – the joint initiative between the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) – Tailored Brands, Inc. will offer Hockey Fights Cancer™-themed linings to coincide with the 21st edition of the annual month-long campaign.
For additional information on Tailored Brands, visit www.tailoredbrands.com.
Headline photo: NHL
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