Washington Capitals captain Alex Ovechkin is really good at scoring goals, but in real life, he is a normal human being just like us. He wears Nike shirts, spends his free time playing fetch with his dog, and drives his own car(s). And over the weekend, the Russian machine put on his best sweatpants and ambled over to the local Bed Bath & Beyond with his wife Nastya. Somehow he wasn’t mobbed for autographs and photos every time he walked past an aisle.
Ovechkin appears to have bought a Nutribullet blender and other things I can’t quite make out in the cart. I don’t see any linens, but if my past experiences are any guide, he has at least two sets of towels in that shopping cart, which he and Nastya argued colors about for at least 30 minutes.
You can make out the Bed Bath & Beyond bag as Ovechkin unloads items out of his trunk.
“Any good partnership starts with authenticity,” Alex Ovechkin’s longtime agent, David Abrutyn, said to me in November when explaining Ovechkin’s promotion deal with the mobile game Throne: Kingdom at War.
Well you can’t get more authentic than literally shopping at the brick and mortar store.
Imagine how amazing a Bed Bath & Beyond commercial would be featuring Ovi. Maybe he’s intensely vacuuming like he’s in Game Seven of the Stanley Cup Finals or hastily arranging towels to impress his wife. He would speak to the common man who’s dragged along with his significant other to grab household necessities. Beyond his universally beloved personality, the greying Ovechkin could connect to an older age group because he and his wife Nastya are in the beginning stages of planning for a family.
The more you think about it, the more perfect it would be, right?
Your move, Bed Bath & Beyond. I think I just randomly found you the perfect pitchman for your next push on TV and digital.
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
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