Screen: @myregularface
While Karl Alzner’s sunglasses were a thing, Alex Ovechkin‘s new earphones demanded our attention during warm-ups before the Winter Classic.
The Russian machine wore Beats by Dre’s new Powerbeats2 wireless earbuds, becoming what I think is the first hockey player to wear headphones on the ice. Look at Ovi breaking down walls.
During the first commercial break after warm-ups, Beats By Dre debuted a new ad featuring Ovechkin (what wonderful timing) entitled Never Break.
Beats By Dre writes on their YouTube page:
Alex Ovechkin is indestructible. You can challenge him. You can attack him —but nothing will ever break Ovi’s rock solid determination to fight to the end. The bottom line is no matter how hard or how long he’s been training, Ovi’s Powerbeats2 Wireless won’t come off until the workout is finished.
Beats by Dre combines the hottest wireless product and five of the best athletes in the world—LeBron James, Cam Newton, Serena Williams, Zou ShiMing, Alexander Ovechkin—with a new track from Jay Rock, Kendrick Lamar & Chantal — in “Ain’t No Game.” Discover the limitless possibilities of training when there’s nothing to hold you back.
Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can.
Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com
Track: Jay Rock “Pay For It” feat. Kendrick Lamar & Chantal
Let us never doubt the power of IMG.
Share On