The Carolina Hurricanes are the big story of the NHL right now. Their unstoppable offense has won them eight of their last ten games, they stand one point out of a wild-card spot, and their post-game “storm surge” celebrations are irrepressibly fun. But Coach’s Corner co-host Don Cherry didn’t think so when he called the team “a bunch of jerks” over the weekend. The team embraced the controversy, spinning it into a successful and winsome t-shirt campaign.
The “bunch of jerks” shirts were the brainchild of BreakingT, the “real-time” sports apparel company with deep local roots.