NHL commissioner Gary Bettman and deputy commissioner Bill Daly met with the media on Thursday to reflect on the one-year anniversary of the NHL suspending its 2019-20 season due to the coronavirus pandemic. The two executives celebrated the league’s accomplishments during that time and looked forward to the future.
“We completed a CBA extension, we negotiated a new US media rights agreement, and we signed 13 new corporate partners with the league,” a proud Bettman said. “We created new assets – the helmet decals, the virtual slot ads, the division sponsors — to help our clubs retain 100 million dollars in revenues.”
Bettman said that the temporary helmet ads, which were previously reported as only a one year experiment, are likely here to stay.