On the same day that the Supreme Court ruled it is illegal to discriminate against LGBTQ workers, the Washington Capitals updated their avatars across social media with a subtle, yet bold update to celebrate Pride Month.
On the t of their wordmark which is shaped like a hockey stick, the Capitals added Pride Tape to the blade.
Outdoor games are old hat now in the NHL. With some of the novelty wearing off, teams are coming out with new logos and unique jerseys to drive interest and sales.
The Capitals’ Winter Classic jerseys were a hit. But Washington’s kit for the March 3, 2018 Stadium Series game against the Maple Leafs at the Naval Academy may be a flop. The uniform crest, unveiled Saturday afternoon, is simply the normal wordmark shortened to ‘Caps.’
Matt Niskanen and John Carlson made the team’s official presention during Navy’s game against SMU.
By Chris Gordon 5 years ago
Sent to us from an anonymous but beneficent RMNB reader, here’s a sneak peek of what is probably the Capitals’ logo for the 2015 Winter Classic.
The photo is grainy and taken from a good distance away, but you can definitely make out a W on the outfield wall– the same one Bryce Harper crashes into once or twice a month. It’s apparent this is the Caps’ logo as it sits opposite a recognizable Blackhawks logo at left.
Looks like the Caps are doing something bold with their branding this time around. Blue, not red, seems to be the dominant color. The W appears to be surrounded by a ring of stars (or are they dots?). The tops of the W might have crowns above them… or something.
There are more photos below. Help us decode this.
By Peter Hassett 8 years ago
