‘Bunch of jerks’: Behind the scenes of the Carolina Hurricanes viral t-shirt
The Carolina Hurricanes are the big story of the NHL right now. Their unstoppable offense has won them eight of their last ten games, they stand one point out of a wild-card spot, and their post-game “storm surge” celebrations are irrepressibly fun. But Coach’s Corner co-host Don Cherry didn’t think so when he called the team “a bunch of jerks” over the weekend. The team embraced the controversy, spinning it into a successful and winsome t-shirt campaign.
The “bunch of jerks” shirts were the brainchild of BreakingT, the “real-time” sports apparel company with deep local roots.
By Julia Karron 4 months ago
