Alternate Capitals Winter Classic Logo By the Reebok Guy Who Designed the Actual Capitals Winter Classic Logo
Earlier this morning, Icethetics published an alternate design of the Washington Capitals logo intended for this year’s Winter Classic. The concept, designed by Reebok’s Andrew Sterlachini, shows the W interlocked with a letter that reads both as a D and a C as your eye travels left to right.
It’s the kind of smart, innovative design that logo-ethusiasts and illustrators fall in love with, but fundamental readability issues keep it to the cutting-room floor. That’s what happened in this case, but boy is it a beautiful design.
On his dribbble.com page, Sterlachini described it as “one of my favorite concepts that didn’t make the cut.”