The NHL and Mexican restaurant chain Chipotle announced a multi-year extension to their North American partnership on Wednesday. As part of the agreement, Chipotle will also become a partner with the NHL Players’ Association for the first time.
What likely matters most to hockey fans, however, is that Chipotle is bringing back its Hockey Jersey BOGO deal.
“Our Hockey Jersey BOGO offer, back for the fifth consecutive year, has become a yearly tradition to kick off the Stanley Cup Playoffs and celebrate hockey fans in the U.S. and Canada,” Chris Brandt, Chief Brand Officer at Chipotle, said in a release.
If an in-restaurant diner wears a hockey jersey to Chipotle on Monday, April 21, after 3:00 pm local time, they will qualify for a BUY-ONE-GET-ONE (BOGO) deal on entrees. The promotion, according to the NHL, is valid at all participating Chipotle restaurants in the United States and Canada.
To celebrate the offer, Chipotle released the following promotional video.
The deal coincides, coincidentally enough, with Game 1 of the Washington Capitals’ first-round playoff series against the Montreal Canadiens. Puck drop for the series opener is at 7 pm.
