The Hershey Bears wore a spectacular specialty throwback jersey at Giant Center during their game against the Rochester Americans on Sunday.
Hershey honored their three pairs of back-to-back Calder Cup championship teams from 1958-1959, 2009-2010, and 2023-2024 with a sweater design that blended together the branding of all six of those clubs.
All fans in attendance Sunday received a promotional poster explaining the busy, but well-designed sweaters that included both the team’s vintage “Standing Bear” logo and diagonal “HERSHEY” text across the front.

Throwback(to-back)
Collar Detail
Commemorates our historic six back-to-back championship teams: 1958-1959 | 2009-2010 | 2023-2024
Jersey Front
The “Standing Bear” logo, diagonal “HERSHEY” text, and number pay homage to the jersey worn in 1958-1959 during our first
Shoulder and jersey color
The rounded shoulder yokes, as well as the white base of the jersey, represent those worn by our 2010 Calder Cup championship team. Included on the shoulders are the “Swiper Bear” and current primary logo.
Striping
The striping on both the arms and torso honors our most recent back-to-back Calder Cup Champions, matching the stripes on jerseys worn in 2023-2024.
History in Hershey
Since the Calder Cup was first awarded in 1936-37, the Hershey Bears are the only AHL franchise to capture three separate pairs of back-to-back championships.
The team released several photos of players wearing the jerseys during warmups along with a few detail shots from the locker room.




The team honored Karl Alzner, a member of the 2009 and 2010 Hershey Bears’ championship teams, during the ceremonial faceoff. Alzner’s three children all joined him out on the ice for a special moment.

The Bears planned to auction off the jerseys after the game, but rescheduled the event to Sunday, March 2 due to a winter storm moving through the area.
The Bears will wear the jerseys again that day against the Lehigh Valley Phantoms.
In order to avoid our guests and team members' stay at GIANT Center from being extended, the jersey auction scheduled for today has been postponed until 3/2/2025. Our players will be wearing the jerseys today and on 3/2. Our poster giveaway will continue tonight as scheduled. pic.twitter.com/NfxzXNJsSL
— Hershey Bears (@TheHersheyBears) January 19, 2025