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Hershey Bears reveal giveaway, how to watch, and everything new for Game 1 of Eastern Conference Finals

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Hershey Bears game at puck drop with 2023 Calder Cup championship logo at center ice
📸: Ian Oland/RMNB

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The defending champion Hershey Bears will kick off their Eastern Conference Finals series against the Cleveland Monsters at Giant Center on Thursday night. And Hershey fans appear ready to show up en masse.

They will not leave empty-handed. Every fan in attendance for Game 1 will receive a caramel-colored rally towel, featuring Hershey’s 2024 Calder Cup Playoffs logo.

Hershey Bears rally towel for Game 1 of the Eastern Conference Finals
📸: @TheHersheyBears/X

As the organization did during last year’s playoff run, the Bears are setting up a merchandise area outside of Giant Center so fans can quickly grab the team’s new merch. The team says it will begin at 4 pm, three hours before puck drop.

For DC area fans, all games can be watched on Monumental Sports Network. Up in PA, all of the Eastern Conference Finals matchups can be viewed on Antenna TV, FOX43.2. The telecasts can also be streamed as always on AHLTV.

Hershey announced that parking will be $20 — a $5 raise from before — for fans who arrive on Thursday night without a prepaid parking ticket. Prepaid parking tickets for the Giant Center lot can be purchased for $15 on Ticketmaster.

Puck drop for Game 1 will be at 7 pm. See the full schedule here.

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