Thursday night, Star Wars: The Last Jedi opened in theaters. The saga’s eighth installment had the second biggest Thursday opening ever, earning $45 million according to CNN.
On Friday, the Virginia Department of Transportation updated their digital highway signs with a Star Wars pun: Speeding leads to the dark side. Reader Natasha was the first to tweet out a photo of the sign.
Well played #Vdot in Richmond. Well played.#StarWars pic.twitter.com/qjU0LceRrP
— Natasha Jasso Smith (@natashajasso) December 15, 2017
.@VaDOT getting creative with their digital highway signs on I-66. 👏👏 pic.twitter.com/wDNK1V0334
— ABC 7 News – WJLA (@ABC7News) December 15, 2017
Well played, indeed.
The good PR is probably needed after dynamic tolls on Interstate 66 hit $40 this week.
Photo: @natashajasso
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