On January 20th, the Hershey Bears will face off against the Lehigh Valley Phantoms in the 2018 Outdoor Classic as part of the franchise’s 80th year of existence celebration. The team will be wearing special jerseys for the event, the designs of which were revealed today.

The white and brown jersey features a fierce hockey-playing bear, a nod to the original Bears logo, and “Hershey” spelled out diagonally across the jersey’s front, reminiscent of historic hockey sweaters.

“This jersey celebrates the rich tradition of the Hershey Bears and pulls design elements from many historic eras in our 80 year history,” said Bryan Helmer, Hershey’s Vice President of Hockey Operations.

The game-worn jerseys will be auctioned off following the wintry competition. Proceeds will benefit the Central PA Food Bank, Red Cross of Central PA Region, and the American Special Hockey Association.

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(Hershey, PA- December 14, 2017)-The Hershey Bears have unveiled the design for the specialty jersey the club will wear at the 2018 Capital BlueCross Outdoor Classic, held Jan. 20, 2018 at Hersheypark Stadium. The jerseys will be worn by the Bears as they battle the Lehigh Valley Phantoms outdoors in the can’t-miss event of Hershey’s 80th Anniversary Season.

“We’re excited to unveil our specialty jersey for the 2018 Capital BlueCross Outdoor Classic,” said Hershey’s Vice President of Hockey Operations Bryan Helmer. “This jersey celebrates the rich tradition of the Hershey Bears and pulls design elements from many historic eras in our 80 year history. We’re thrilled to take the ice outdoors in this jersey, and represent the great tradition of the Chocolate and White.”

The game-worn specialty jerseys will be auctioned off post-game following the 2018 Capital BlueCross Outdoor Classic with proceeds benefiting the Central PA Food Bank, Red Cross of Central PA Region, and the American Special Hockey Association. Sublimated versions of the 2018 Capital BlueCross Outdoor Classic jersey will be available for sale at the club’s team store, Hershey Sports, next week. Replica versions of the sweater will be available at the Outdoor Classic on Jan. 20.

The jersey features “HERSHEY” diagonally down the front of the uniform, and striping that are both in a similar style to the sweaters Hershey wore when they won the 1969 Calder Cup. Designed in the classic Chocolate and White color motif, the jersey features the popular “skating bear” logo worn for many of Hershey’s most memorable decades, and for many battles with the Phantoms during their days in Philadelphia.

The jersey also features the 80th Anniversary Season logo and the 2018 Capital BlueCross Outdoor Classic logo on the shoulders. Both logos were designed by Joe Bosack & Co. of Pottsville, Pennsylvania. Bosack also worked with Hershey on the design of the 2018 Capital BlueCross Outdoor Classic jersey, and designed Hershey’s current set of logos.

The Phantoms will be wearing specialty jerseys as well, which will be released soon. Additionally, the Bears Alumni and the Philadelphia Flyers Alumni Association will be wearing special jerseys for the Alumni Game on Friday, Jan. 19. Those jerseys will be unveiled soon, and both alumni team’s jerseys will be auctioned off post-game.