Wednesday, the NHL went into overdrive to promote the 2017 All-Star Game. This year’s three-on-three tournament is being held in Los Angeles, California. So the NBC, the NHL, and the NHL’s 30 franchises released pun-filled movie posters to promote their #HockeyGoesHollywood campaign.
Braden Holtby “starred” in Beauty and the HoltBeast. Meanwhile Capitals captain Alex Ovechkin stated “if they freeze it, we will skate” in Rink of Dreams.
— Washington Capitals (@Capitals) January 25, 2017
— NHL on NBC (@NHLonNBCSports) January 25, 2017
The NHL also released the long-form version of their All-Star Game commercial, which includes Ovechkin and several other stars auditioning for movie roles.
— NHL on NBC (@NHLonNBCSports) January 24, 2017