The World Cup of Hockey is rolling out its marketing plan and it features Nick Backstrom.
Wearing his beautiful tre kronor uniform, Backstrom appeared on the “Reg Carling” show for the ad. But Backstrom did not stay long.
This is the fifth ad in the series. Yesterday, ESPN rolled out spots featuring Patrice Bergeron, Jamie Benn, and Brandon Saad. I’ve watched ’em all; Nicky’s is the best. Mostly because Nicky is the best.