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Reebok’s Bizarre Winter Classic Ads Feature Joel Ward as a Lumberjack and Shirtless in a Lake (Photos)

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Heeeey, girl. (Photos: Katie Brown)

When I think of the Winter Classic, I think of hockey, snow, and my favorite pastime returning to its roots. Monday afternoon, District Sports Page’s Katie Brown discovered newly installed advertisements at the Navy Yard Metro stop, and it appears Reebok has a much more liberal idea of what the Winter Classic means.

Featuring hockey player models Joel Ward and Marian Hossa, Reebok tells (or potentially warns) us that Winter Is Coming. We then find The Big Cheese sitting half naked in a slushy lake and hauling a giant tree up a mountain. Yes, for those of you who have always thought that the NHL needed to more closely associate itself with lumberjacks, you’ve gotten your wish.

This whole thing is strange and odd, especially considering the players they chose to feature.

Anyways, below are all of Katie’s shots. Follow her here. They are a wonder AND a delight.

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