The Washington Capitals NHL site has been supplanted by a social hub. Powered by a company called Zoomph. Zoomph’s social hub is basically a way to commodify all the social stuff that happens around an event. Like if you and me are talking about a TV show on Twitter, Zoomph tries to make money off that. And so, the Caps have replaced their splash page with this social hub monstrosity complete with classy chat box and authentic keyboard-tapping sound effects.

Other team sites don’t appear to have done this, so I’m a bit mystified.

Hey, you wanna check out the new team roster, game stats, or the game schedule? Tough luck. The Enter Site link at top right is not working. But if you really need to get to the real Caps website, RMNB has got you covered. If you’re chatting on the site, please let me know where the conversation ranks on a range from 4chan to SportsYapper.

Update: The Enter Site is working now, but the social hub thing is still there soooooooo.