Sorry, Hershey. Mars candy is now the ‘official chocolate’ of the Washington Capitals.
After pictures of the new ice sheet at Capital One Arena suggested Peanut M&M’s was becoming a sponsor of the Washington Capitals, Monumental Sports & Entertainment today announced the sponsorship deal is in fact much broader. MSE and Mars Wrigley Confectionery have reached a multi-year sponsorship agreement that makes Mars candy the “official chocolate” of the Washington Capitals.
In addition to the on-ice logo, the agreement includes advertisements in the home penalty box and additional advertisements inside and outside the arena bowl. Mars Wrigley products — which include M&M’s, Snickers, Dove, Twix, Skittle, Starburst and something called Maltesers, among others — will be sold throughout Capital One Arena, and MSE promise “addition unique, VIP experiences and opportunities for fans to connect with Mars Wrigley Confectionery brands.”
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