NHL debuts movie posters of Alex Ovechkin and Braden Holtby, releases long-form version of All-Star Game commercial
Wednesday, the NHL went into overdrive to promote the 2017 All-Star Game. This year’s three-on-three tournament is being held in Los Angeles, California. So the NBC, the NHL, and the NHL’s 30 franchises released pun-filled movie posters to promote their #HockeyGoesHollywood campaign.
Braden Holtby “starred” in Beauty and the HoltBeast. Meanwhile Capitals captain Alex Ovechkin stated “if they freeze it, we will skate” in Rink of Dreams.